4P is a specialized research company engaged in only Pharmaceutical research and consultation – a unique professional establishment in Bangladesh. 4P Markets the largest Prescription Audit Product in Bangladesh presently auditing around 425,000 products from around all the Thana’s every month. We have a vast experience in Prescription Audit since 2000. Almost all of the top 30 Pharmaceutical companies are subscribing and using our data. All these have been made possible for us because of the continuing support of our valued patrons. It is their continuous patronizing and futuristic guidelines for which we have come to the position where we are standing today.
Mission: To provide authentic and un-biased information regarding Rx behavior of physicians.
Vision: To achieve a representative sample of 250 Rx (1000 products) at MIO/MSO/MPO/MR territory level. To help clients to implement performance based evaluation system for the sales and marketing efforts.
Objective: To Achieve a Sample Size of 6 Lac Products per month by 2020 i.e. 10 % simple annual growth of sample size.